Resume

Key Competencies

Recent Experience

IQ Solutions, Inc., Rockville, MD (2014 to present)

Digital Strategist

• Works on-site at the FDA Center for Tobacco Products (CTP) supporting the Strategic Communications teams in the Office of Health Communication and Education.
• Manages email marketing including strategy development and implementation for a variety of clients. Has expertise in MailChimp, Granicus, and Oracle’s Eloqua.
• Leverages digital strategy to increase engagement and support of digital marketing outreach, including email marketing, digital advertising, and stakeholder relationship management systems.
• Manages digital marketing campaigns, including development, implementation, and analysis for a variety of clients to increase engagement with their websites. Excels at Google Ads and Facebook Ads.
• Works closely with a team of web developers and designers to provide integrated marketing strategies.

Major Accomplishments

• Supported a major email marketing system transition from Granicus (GovDelivery) to Eloqua for CTP.
• Conducted an extensive social media baseline analysis to inform digital and content strategy for a major regulatory rollout using social intelligence tools.
• For the past three years, has managed and optimized Google Ads campaigns that have continually performed well above the industry average for engagement (clickthrough rate).
• Successfully transitioned and consolidated the email marketing program to ensure we are adhering to best practices, including the development of responsive templates.

Health Resources in Action, Boston, MA (2012 to 2014)

Health Communications Associate

Massachusetts Department of Public Health, Massachusetts Tobacco Cessation and Prevention Program

• Designed and managed external communication content strategy, such as monthly newsletter to stakeholders, the campaign’s website, and social media platforms.
• Managed the production of health communication materials and informed dissemination strategy.
• Provided technical assistance to 29 high school youth groups as a part of The 84 Movement, a youth tobacco prevention program for the state of Massachusetts.
• Oversaw the recruitment of youth groups for The 84 Movement, culminating in the registration of 89 youth groups in 2013.
• Conducted formative research for state government clients including focus groups, surveys, and key informant interviews.

Major Accomplishments

• Increased social media presence and engagement with content on both Twitter and Facebook by 882% and 36% respectfully.
• Co-developed a social media advocacy campaign, #27kLives, to promote a $1 tobacco tax increase for Massachusetts that was later implemented.

Education

• M.A., Health Communication, Emerson College in collaboration with Tufts University School of Medicine, Boston, MA
• B.A., Communication, Wake Forest University, Winston-Salem, NC

Publications and Presentations

• Addressing Changing Perspectives on Drugs and Alcohol in the Student Community; American Public Health Association 2018 Annual Meeting & Expo: San Diego, CA, 2018
• United We Shatter the Myths: Partnerships and Community Action Combine to Prevent Substance Use Disorder Among Youth; National Conference on Health Communication, Marketing, and Media: Atlanta, GA, 2017
• Experiential Listening: The New Frontier in Aggregating More Accurate Social Data As a Foundation for Public Health Communication; National Conference on Health Communication, Marketing, and Media: Atlanta, GA, 2017
• Social Listening and Sentiment Mapping; ComNet16: Detroit, MI, 2016
• Passing Local Tobacco Policy through Youth-Adult Collaborations; American Public Health Association: New Orleans, LA, 2014
• Effective Online Approach to Mobilize Youth in Tobacco Prevention; National Conference on Health Communication, Marketing, and Media: Atlanta, GA, 2013